Oasis Audio Launches General Market Imprint
May 16th, 2008. Filed under: Company News.
Carol Stream, IL – Oasis Audio has launched Springwater, a new imprint aimed at the general market. Oasis plans to release 20-25 audio books per year as part of the Springwater line, which will feature titles that fall outside the realm of Christian or religious books.
“While we are considered a publisher of Christian audio, over the years, Oasis has published products that don’t necessarily have Christian content like business, self-help, language training products, and inspirational stories,” said Dan Balow, publisher. “As we were considering some titles for the Spring 2008 lineup, there were titles from general trade publishers that were worthy of being published in audio, but didn’t fit the Christian content filter. We wanted to create a more strategic way to make these titles available.”
This summer, Springwater will release You Can Observe a Lot by Watching by Yogi Berra and Dave Kaplan, narrated by Dale Berra, followed in the fall season by The Ice Diaries by Captain William R. Anderson, narrated by Roger Mueller; The Sexually Confident Wife by Shaunti Feldhahn, narrated by the author; Step by Step by Bertie Bowman, narrated by the author; and The Haunting of Hillside School by Kristiana Gregory, part of the Cabin Creek Mysteries series from Scholastic, narrated by various artists.
In addition to acquiring new titles for the Springwater line, Oasis will also re-brand several of its current audio books, beginning with those released in 2008. These include Breaking Free by Herschel Walker, narrated by Andre Teamer; The 33-Year-Old Rookie by Chris Coste, narrated by the author; Playing with the Enemy, by Gary Moore, narrated by Toby Moore; The Everything Leadership Book by Eric Yaverbaum and Erik Sherman, narrated by Mark Warner; and The Everything Guide to C.S. Lewis & Narnia Book by Jon Kennedy, narrated by Warner, as well as three titles in the Cabin Creek Mysteries series. Additional backlist titles will be rebranded over time.
The Oasis Audio imprint, said Balow, will be identified increasingly with Christian products alone.
